The Divine Appearance day of Sri Nityananda prabhu. The Supreme Lord Sri Krishna appeared in Navadvipa, West Bengal as Sri Chaitanya Mahaprabhu to establish Sankirtana Movement (Congregational chanting of the holy name of the Lord, the Yuga-dharma for this age). To help the Supreme Lord in His mission, Lord Balarama appeared as Nityananda Prabhu. He assisted Sri Chaitanya Mahaprabhu by spreading the holy name of the Lord throughout Bengal.